Watson

Most sunglasses are made by fashion houses or factories, not optical experts. If a brand can’t explain who designs and engineers the eyewear, you may be paying for a logo instead of real optical safety.

Look for:

• certified lenses
  
  
• high-quality materials (not injected plastic)
  
  
• proven craftsmanship and fit
  
  

At AM Eyewear, every pair is designed by eyewear specialists, not outsourced to factories. Since 2003, we’ve designed optical-grade sunglasses with premium materials and handcrafted production. Eyewear is our craft, not a side product.

Price and brand name don’t guarantee quality. Many luxury brands simply license their name to mass-produced plastic frames.

A high-quality pair should have:

• premium materials such as bio-acetate or titanium
  
  
• optical-engineered lenses
  
  
• durable hardware and hinges
  
  
• handcrafted assembly
  
  

At AM Eyewear, we use Italian bio-acetate, Japanese titanium, 18KT gold-plated hardware and Polyamide Nylon lenses with Gold Anti-Reflective Coating. Real luxury is felt through craftsmanship, not a price tag.

A surprising number of brands buy generic frames from factory catalogues without any optical engineering. These frames often fail basic safety or fit tests, which can lead to poor comfort and distorted vision.

AM Eyewear frames are designed in-house by eyewear experts and manufactured with optical precision. We engineer nose pads, temples, and frame structure to fit different head shapes and face sizes properly.

AM Eyewear sunglasses are handcrafted in Italy and Japan, working with specialist workshops known for precision eyewear manufacturing.

We use:

• Italian bio-acetate
  
  
• Japanese titanium
  
  
• 18KT gold-plated hardware
  
  
• Zeiss lenses with advanced optical coatings
  
  

Every frame is designed in-house by optical experts and produced by artisans with decades of experience, ensuring premium quality, fit and longevity.

Yes. Every AM Eyewear frame is designed with proportional balance, meaning we engineer each style to suit specific face shapes and head sizes.

Many of our sunglasses are available in multiple dimensions and several of our most popular men's and unisex frames naturally suit larger head sizes thanks to wider frame fronts, longer temples and ergonomic nose pads.

If you prefer a smaller or tighter fit, we also offer refined, slim-line silhouettes designed for narrower faces.

For the most accurate fit, compare the frame measurements listed on each product page with a pair you already own and love.

Each product page includes frame dimensions to help guide your choice. If you already own a well-fitting pair, compare the measurements listed to find a similar fit.

Many AM Eyewear sunglasses come with polyamide nylon lenses with Zeiss optics, and selected styles are available with polarised options.

Choose polarised lenses if:

• you spend long hours outdoors
  
  
• you're around water, snow or reflective surfaces
  
  
• you want maximum glare reduction and clearer contrast
  
  

Choose non-polarised lenses if:

• you prioritise colour accuracy
  
  
• you use screens frequently
  
  
• you want the most natural visual experience for everyday wear
  
  

Both lens types offer full UV protection, exceptional clarity and optical-grade performance, the choice simply depends on your lifestyle.

Polarised lenses
Reduce glare by filtering out horizontal light waves, ideal for driving, beaches, boating and harsh light environments.

Gradient lenses
Darker at the top and lighter at the bottom, allowing sun protection while still letting you see clearly when reading, using a phone or driving. They also offer a more elevated style aesthetic.

Photochromic lenses
These lenses automatically adjust tint based on UV exposure, becoming darker outdoors and lighter indoors. Perfect for people who want one pair that adapts to different environments.

All AM Eyewear lenses provide full UV protection, optical clarity and high-quality coatings regardless of type.

Zeiss lenses are renowned for their precision optics, superior clarity and high UV protection.

Each AM Eyewear lens is crafted in partnership with Zeiss, ensuring your eyes are protected with world-class optical quality.

Many brands claim sustainability simply because acetate comes from plant-based material but that isn’t the full picture. Traditional acetate can involve petroleum-based plastics and chemical processing.

We use certified sustainable bio-acetate made with renewable energy and safer plasticisers. It’s phthalate-free, 80% renewable and biodegradable in industrial composting. Our lenses and cases are also made with recycled or natural materials.

Real sustainability means responsible materials + responsible manufacturing.

Frames copied from catalogues or online factories are often stripped down to reduce cost. Without proper design principles, fit becomes a guessing game.

We design every frame from scratch using optical engineering, custom nose pads and ergonomics that suit a wide range of face shapes. With collections shown in Paris, Milan, New York and Sydney and multiple design awards, fit and precision are at the core of our products.

Year-round 50%-off or “Buy 1 Get 1 Free” is usually a red flag. It often means the product was made cheaply or drop-shipped from overseas.

Our frames are handmade in Italy and Japan and stocked in nearly 1,000 premium boutiques worldwide. We don’t believe in fake markups or fake sales just optical-grade eyewear built to last.

Retail partners test frames in person and look for certification, quality and safety. If a brand can’t pass these standards, it usually won’t appear in optical retail.

90% of our retail partners are high-end optical practices. Before our eyewear is stocked, it’s reviewed by optical experts not just uploaded to a website.

To maintain clarity and protect your frames:

• Always clean lenses with a microfibre cloth
  
  
• Use lens-safe cleaning spray (avoid alcohol or harsh chemicals)
  
  
• Rinse under lukewarm water if sand, salt or debris is present
  
  
• Store your sunglasses in their case when not in use
  
  
• Avoid leaving them on the car dashboard where heat can warp acetate frames
  
  

Proper care preserves lens coatings, maintains frame integrity and extends the life of your sunglasses.