OUR SUSTAINABILITY
To us sustainability isn’t a hype word, it’s a mindset that goes into our product to ensure what we are making is SUSTAINABLE. Of course we use plant-based Acetate in the manufacturing of our cellulose frames and it would be irresponsible for our company use anything but green energy in all our offices and warehouse locations.
The real reason we pride ourselves on being an ethical and environmentally responsible company is because the quality of our frames have been produced with the intent of being able to continue having a lifecycle long after other frames would become landfill.
In fact, we're so confident in the longevity of our products that we’ll buy back your pre-loved AM Eyewear frame so it can be donated to someone who needs them and they can continue being used. We call it our Buy Back Program.
LEARN MORE ABOUT OUR BUY-BACK PROGRAMOur cellulose frames have always been produced using bio-based Acetate, within a factory that has been certified as sustainable by the ISCC.
Our bio-based sun lenses have also been sustainably produced by CARL ZEISS with a very low carbon footprint and greatly reduced C02 emissions
Our frame cases have been produced using recycled materials – 100% inner core and 73% bonded vegan leather
OUR STORY
Some products are made; others are given life.
Founded in Australia during 2003, AM Eyewear established an artisan approach to crafting exceptional eyewear – upscale daily staples for the fashion-conscious. Over the last 20 years, AM has matured into a global lifestyle brand. Each set of frames forms as an extension of a person; a personality with soul, and a life well beyond a mere fashion item. Born out of a fanatical love of old school frames that were difficult to find in Australia, AM Eyewear has grown rapidly from a cheeky young upstart into a cult brand respected around the globe.
Drawing on our Australian Made namesake, AM’s mission to create beautiful and exceptional eyewear soon matured into a global wholesale company with leading optical and fashion stockists worldwide. Handcrafted in Italy and Japan, using a combination of Titanium plated with real Gold and Acetates from Japan and Italy, AM Eyewear sunglasses are fitted with co-branded nylon Carl Zeiss lenses and Gold ET AR back coating.
Designed by hand using traditional methods, each step in the manifestation of a frame uses processes passed on by master artisans, combined with the latest in eyewear technology, but only ever truly complete once they are worn. With so much effort going into the design and manufacture of every frame, we choose to dedicate every design to the person who has inspired it.
In an industry where multinational companies are all about the numbers sold, AM Eyewear’s ethos is to be a creator of eyewear and not a counter of eyewear.Funder: Kumar (Simon) Ponnusamy - Our ethos is simple; to design beautiful, unique and exceptional eyewear that makes a difference. From ideation to delivery, we create with respect.
See through the difference.
AM Eyewear
Be Kind To Others
OUR MISSION
To Create Beautiful And Exceptional Eyewear.
Building on our Australian Made namesake, AM quickly matured into global wholesale company for their leading optical and fashion stockists around the world. Handcrafted sunglasses using combination of premium materials, our frames are fitted with co-branded nylon Zeiss lenses coated with Gold ET AR back coating. The industry where multinational companies are numbers sold, AM Eyewear’s ethos is creator of sunglasses and optic eyewear and not counter of eyewear. See through the difference.
Some products are made; others are given life. Founded in Australia during 2003, AM Eyewear established an artisan approach to crafting exceptional eyewear – upscale daily staples for the fashion-conscious. Over the last 16 years, AM has matured into a global lifestyle brand. Each set of frames forms as an extension of a person; a personality with soul, and a life well beyond a mere fashion item. From ideation to delivery, we create with respect. Remaining a small-batch boutique eyewear brand, within an industry of multinational companies focused on numbers sold, we stay focused on the soul within our products.
We see through the difference and welcome you to join us.RESPECT TO THE EARTH AND OUR ENVIRONMENT
We exist to improve and celebrate the world around us, by intentionally weaving ourselves into our natural landscapes, urban spaces and vibrant cultures.
RESPECT FOR AUTHENTICITY
Conveyed in high-quality, hand-crafted and durable materials.
RESPECT FOR HISTORY
Upholding the artisanal approach to craft of eyewear, cultivated over thousands of years.
RESPECT FOR INDIVIDUALITY
By inspiring confidence and embracing uniqueness within our community for whom ordinary is not enough.
RESPECT TO OUR CUSTOMERS
Through transparency, reliability and trust. We stand independently to create with agility to be at the cutting edge of style.
SS24 PRESS
RELEASE
NEW ORDER
AM Eyewear proudly introduces its SS25 sunglass collection, inspired by the sun-drenched coastal beauty and vibrant lifestyle of Sitges, Spain. This collection captures the essence of the 1970s, blending the laid-back Mediterranean spirit with a contemporary flair. The result is a sophisticated range of sunglasses that embody the effortless glamour of a never-ending summer by the sea.
“As someone who has spent so much time in Sitges, I’ve always been inspired by its unique energy, charm, and incredible history,” says Simon Ponnusamy, founder of AM Eyewear. “It felt only natural to design a collection that pays homage to such a special place - and I actually designed part of it there. This collection captures the spirit of the town and its timeless and effortless elegance, blending that inspiration with our signature AM Eyewear style.”
The new shapes celebrate the boldness of the 70s, with larger frames that make a statement, alongside more classic designs that maintain AM Eyewear’s dedication to impeccable craftsmanship and functionality. The SS25 collection brings nine new sunglass styles to life, featuring a palette inspired by sunlit days and balmy nights. Colours like Honey, Marzipan, Amber, and Maple reflect the warmth of a Mediterranean summer, while beloved AM Eyewear tones such as Khaki, Mushroom, Lellow, and classic tortoise shells return, ensuring there's a style for every taste.
As with every AM Eyewear collection, sustainability remains a priority. Each frame is handcrafted from bio-based Italian acetate and fitted with bio-based Carl ZEISS lenses, combining style with superior optical protection, while looking after the planet.
With the SS25 collection, AM Eyewear continues to push the boundaries of luxury eyewear, blending timeless style with a tribute to the captivating energy and allure of Sitges.
Contact Us
Find your local stockist or any other enquires by using the form below.
{formbuilder:59975}SYDNEY SHOP
Shop 3, 191-193 William St
Darlinghurst NSW 2010 Australia
SYDNEY OFFICE
Darlinghurst NSW 1300 Australia
T +61 2 9357 4550
info@ameyewear.com
AMSTERDAM OFFICE
Tappersweg 14-40
2031 EV Haarlem, The Netherlands
T +31 23 3690061
info@ameyewear.com
